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If you wish to exhaust your chance for success in the internet business, it is important that you get into online advertising. With the competition as stiff as it is, there?s a call for extra measures to level the playing field. As everyone else runs ads, why don?t you do your own? Here, let?s enumerate six of the most popular types of online advertising and how they are done. Hopefully, you?ll have a clearer idea of what would work best for you after reading the article.
Businesses online also have directories. Some of them offer free listing while others are for a fee. Getting listed on either can help promote your business. Just make sure you got the right location and information so people who go to you are only those who truly need your product or service.
Banner ads are ads which look like banners on online business websites. They are long and catchy. Some of them even blink. They are one of the first kinds of online advertisement and they continue to be used till now. When you click on a banner ad, you will be directed to the site of the business which placed the ad. There you will learn more about the product or service. If the landing page is convincing enough, then a purchase might soon take place.
Display ads is one of the most popular types of online advertising utilized today. They are somewhat similar with banner ads in the sense that they are placed on different sites, but display ads come in various shapes and sizes. They can also be in the form of static images or flash videos.
Floating Ads. Ever wondered why at times, when you visit a site, a sort of announcement pops out and obscures the webpage you are trying to check? It continues to ?float? unless you wait some 30 seconds or click on the ?x? icon. Once you do this, you can then view the page clearly. When you hit ?refresh? though, the ad will appear again. This is called a floating ad. Floating ads are very catchy that?s why some entrepreneurs think that they are one of the best online advertising techniques that every business must utilize.
Takeover ads are what they say they are?they take the site over. Usually, a huge ad is displayed at the landing page of the site. Then, the same message of the ad can be seen throughout in the forms of buttons, side bars, or banners. They can be quite effective in branding because visitors will have no choice but read the message repeatedly. Click-through rates are usually high when you have takeover ads.
Unicast ads are ads which have audio and video elements in them. They are said to be effective because they run very much like TV commercials. They only differ because unicast ads are run on browser windows and can be clicked on for further information.
These are the most popular types of online advertising. If you have an internet marketing business or you intend to start one, these ideas can help you market it effectively. Give them a thought and weigh which ones would deliver the results you want.
Source: http://online-biz-articles.com/types-of-online-advertising-you-should-know/
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