Facebook Acquires Threadsy, Maker of Social Marketing Tool Swaylo

Facebook just made what appears to be another "acqui-hire," with the purchase of Threadsy, a TechCrunch Disrupt startup that went on to make a marketing tool called Swaylo. The terms were undisclosed. What's interesting about the deal is that the startup's paid product SwayloPro will continue to run as a separate company for its current investors. Threadsy was backed by August Capital and Maveron Capital. There have been a few other cases in the past where Facebook has approached a team for talent, and only part of a company wanted to join (or alternately, only part of a company passed Facebook's rigorous hiring process). When Facebook did a partial acquisition of Zenbe back in 2010, it took three employees. Threadsy started out as a way for people to see all of their social feeds and communication from different networks like Facebook and Twitter in one place. But they then changed toward a paid service that helped brands see which influencers they needed to establish relationships with to find new customers on social networks.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/VSR7BlrevQw/

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