It is important to know how to do market research because it is probably the most important part of your initial steps as an affiliate marketer. Without knowing how to do market research, your entire campaign can never succeed. Market research involves different tasks to evaluate, review, and spy on the market, the competition, and your chances of making it as an affiliate marketer. Any person who wants to achieve a certain goal must know how to do market research.
In the same way that a soldier will never go to the battlefield without arms and weapons. But more importantly, it is very important to have an idea of what lies ahead including who the enemies are, the strategies they employ, the chances you will survive, the advantages, disadvantages and so forth. Any wrong decision or defective plan may cost a soldier?s life. This example is just an exaggeration of the time, money and confidence you might lose without proper planning in affiliate marketing.
Think about the different things or topics that you are interested in. Interact with other people through forums and social networking sites and you will realize how to do market research. Check the most common affiliate sites which are commonly in the form of review pages. If you still don?t know where to start, look at the things that you are familiar with and check if they are profitable enough to pursue.
It is also important to check you level of knowledge with regards to your chosen niche market. Although this may not be necessary all the time, there is an advantage in knowing all about a certain topic or knowledge. Since you will be targeting keywords that are related to what customers really need, knowing how to do market research on a certain topic lets you identify easily the more targeted and profitable keywords.
When knowing how to do market research, you may start listing the product specific keywords such as brand names, author names, and all of those ?proper nouns?. Then you can move on to the ?common nouns? or ?product type? keywords. After which, you can also identify the crisis or problem keywords, then the last types would be the education keywords. These are called buyer intention keywords. You will need to identify the best keywords that are more likely being used by potential buyers.
To better understand, let us take for example the ?SEO monitoring? niche. Product keywords may be in the form of product, brand, and owner names such as ?Buy Traffic Travis?, ?Affilorama?, ?Mark Ling?, and the like. The product type keywords may include ?Buy SEO tool?, ?SEO software?, ?online marketing monitoring tool? etc. The problem keywords would be ?monitor rankings accurately?, keep track of keywords?, ?improve search rankings?, etc. Finally education keywords may include ?how to monitor site rankings?, ?how to identify back links?, etc. It is also important to know that longer keywords and phrases are more targeted. They are referred to as ?long tail keywords?. Always remember the phrase, ?Buyer keywords are king?.
Aside from learning how to do market research using your own ideas, forums, competitor sites, and sales pages, affiliate networks, and product networks, you can also use free tools for keyword research. The advantages from keyword research tools can never be neglected since these tools allow you not only to identify keywords but also to evaluate their marketability or chances to be used by targeted audience who will then become your potential customers. There are a lot of keyword research tools out there, some are available for free and some are paid versions. Both types are actually effective. The only difference probably would be the additional features and more convenient use offered by paid options.
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Source: http://www.bestonlinebusinessmarketingsolutions.com/how-to-do-market-research/
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