CTIA And ESRB Debut App Rating System, No Buy-In From Google Or Apple

The CTIA and ESRB pulled back the curtains on their new mobile app rating system today, and it looks like with the help of their six founding partners, app ratings could soon grace a smartphone near you. The new app rating system will be implemented first by AT&T, Microsoft, Sprint, T-Mobile USA, U.S. Cellular, and Verizon Wireless, and other storefronts are said to have expressed interest. If that list appears to be missing a bit of star power, you're right: Apple and Google aren't participating in the program as they both already provide age and maturity level suggestions for each app listed in their app stores.

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